Nutrient needs for kids and teens are higher compared to any other time in life. Yet 90% of children (ages 4–18) fall short of meeting dietary needs for one or more key nutrients.* Failing to get enough calories, protein, calcium, vitamin D, zinc, iron and other nutrients can slow growth.

When exposed to nutrient-dense foods and beverages at an early age and supported in making healthy choices across environments, a healthy dietary pattern can be established and maintained as children grow into young adults. Addressing food and nutritional gaps during childhood, and identifying evidence-based solutions, can help provide the foundation for healthy growing.